I have become quite fascinated with researching what pet owners can do to expand the longevity of their dogs. I look back at the relationship I had with my first dog, SHERPA, whom I vividly remember holding at nine-weeks-old and from that day on, she never left my side. SHERPA was a remarkable companion and business partner, even garnering the title as SHERPA Brand Ambassador, but most importantly she was my best friend and gave me the truest unconditional love when I needed it most. Would I have wanted more time with SHERPA? Absolutely! Would I have wanted more time with my other dogs, and wish for KoKo, my current dog, to be with me as long as possible? Absolutely! I think every dog owner would agree with this and is why I was not surprised when I read a report by Bloomberg Intelligence that the pet industry is predicted to go from $320 billion today to almost $500 billion by 2030. The report says: “This growth is driven by an increase in spending on pet-related healthcare — including veterinary care, diagnostics, and pharmaceuticals — that has created longer pet lifespans that require more expensive elderly care.” A pet owner who is providing healthcare for their dog is getting the blessing of them living longer, and that to me is far worth the extra expense that comes with it. There is no price for unconditional love.
In my previous articles, I tend to give advice, but I want to try to do something different this time around. I want to try to better understand my SilverDisobedience audience, specifically, those who are dog owners. Here are some questions I would love for you to answer:
-Do you want to find and learn healthy habits to expand the lifespan of your dog?
-Would you be willing to spend more money to increase the healthy longevity of your dog?
-What are YOU doing personally in hopes of getting more years with your four-legged companion?
I am truly curious as to what everyone else thinks. I shared with you last month some healthy habits for your dogs in hopes of increasing longevity and now I want to hear from you! I will leave you with a quote I recently read and love: “Too big are their hearts, too short are their lives.”
Gayle Martz is the SilverDisobedience Pet Ambassador who will be sharing her insight on a variety of pet-related topics. Gayle is the founder of The SHERPA Pet Trading Company, where she single-handedly designed, manufactured and marketed the iconic SHERPA Bag you see everywhere! This carrier, which millions have bought for their dogs, cats and other animal companions, continues to be THE top-selling, prize-winning, globally-popularly soft-sided pet carrier. Further, it is because of Gayle’s advocacy and entrepreneurship that pet travel on airlines is now possible and common. Gayle’s the author of “IT’S IN THE BAG”, which is part memoir and part business book.