Have you ever received something new and your excitement to open the package quickly turned into frustration? According to the Association of Mature American Citizens (AMAC), this is called “wrap rage” and people, especially seniors, are tired of struggling to cut through plastic clamshell packaging. Not only is it annoying but it can be very dangerous as items like scissors, knives, screwdrivers, and other sharp tools are sought after to do the job. It is so dangerous that a law firm published a blog titled “Injured While Opening a Hard-to-Open Package.”
In a survey of 2,000 consumers, approximately two thirds admitted to getting frustrated when trying to open everyday packaging, and a quarter said they regularly need help. This is not only problematic for older people who live alone but also for those who have limited mobility or have conditions like arthritis. What will it take for the packaging industry to take note and do away with clamshells?
Jay Baker, CEO of Jamestown Plastics and a seasoned inventor who holds more than 40 design and utility patents, believes it can be done only if there is a superior product that comes with financial benefits. Jay and his team designed what he believes is an innovative product that may be exactly what AMAC is looking for:Clamtainer™.
The Claimtainer, made here in the U.S.A. and featuring Click It™ closure technology, is designed to close securely – which is why clamshells were invented to begin with – but open very easily. Unlike traditional clamshells, you can open Clamtainer with just one hand – yet it stays completely secure in tests such as a penny pitch and wrench toss. In addition, the audible “click” ensures clams are secured, which aids those who are visually impaired. Also boasting reduced pack-out time and sustainability features (uses less material than traditional clamshells and can be completely reusable), Clamtainer is an exemplary alternative to traditional clamshell packaging. It is the ultimate packaging solution that hits on all three concepts of “Reduce, Reuse, Recycle!”
Consumers need to continue to speak up and voice their concern with clamshell packaging because there is an innovative solution that can and should be replacing it. Packaging shouldn’t be dangerous but simple and easy-to-open while being secure. Do you have a favorite brand that’s stuck in tough packaging? Help them better themselves and let them know about Clamtainer. It should be an easy “open and shut” decision!
© 2020 Silver Disobedience Inc.